About the Name: She the People
She the People is more than a name. It’s a declaration. A rallying cry. A political vision.
Founded by Aimee Allison in 2018, She the People emerged as a national call to center the leadership, voice, and power of women of color in American democracy. From its very first use, the name has stood for truth-telling, coalition-building, and the unapologetic belief that women of color—especially Black women—are essential to our nation’s future.
Over the years, She the People has grown from a bold idea into a nationally recognized platform, media brand, and movement. It is a legally protected trademark, held by founder Aimee Allison, and publicly associated with a body of work that spans summits, forums, thought leadership, voter engagement, and storytelling in service of multiracial democracy.
The Origin Story: From Book to Movement
The phrase She the People first appeared in Aimee Allison’s work as an author and strategist, envisioning a country led by the people so often pushed to the margins. What began as a chapter heading evolved into a framework for political change.
In 2018, Aimee Allison launched the inaugural She the People Summit in San Francisco, the first national gathering of women of color in politics. The name became a banner under which 600 leaders from 36 states gathered—including Rep. Barbara Lee, Dolores Huerta, and newly elected champions like Deb Haaland and Rashida Tlaib.
This moment marked the beginning of a new political era—and solidified She the People as a name recognized by the public, the media, and the movement alike.
A Decade of Defining the Conversation
Since its founding, She the People has been a national platform that creates space for women of color to lead, organize, and shape the political narrative:
2019: Hosted the historic She the People Presidential Forum in Houston, featuring eight Democratic candidates including Kamala Harris, Elizabeth Warren, Bernie Sanders, and Cory Booker.
2020–2023: Became a trusted political voice across The New York Times, Newsweek, Teen Vogue, The Guardian, and more.
2024: Launched the “She the People” podcast with Design Observer, featuring voices like Maya Wiley, Tansy McNulty, Saru Jayaraman, and Rep. Barbara Lee.
2025: A national partner of the State of the People POWER Tour and Juneteenth convening, amplifying the role of women of color in shaping our democracy during a time of deep uncertainty.
Throughout all of this, She the People has remained a source-identified brand that is tied to the leadership, ideas, and organizing of Aimee Allison and her team.
The Trademarked Name and What It Stands For
The phrase She the People is a federally protected trademark owned by Aimee Allison. Since 2018, she has built, developed, and stewarded this brand with care—using it across educational programs, media, writing, and live events to uplift the political power of women of color.
This includes:
U.S. Registration No. 5877967 (Providing information, news, and commentary in politics)
U.S. Registration No. 5877966 (Educational conferences and blogs)
Application No. 98725268 (Podcasts and media)
Application No. 97768645 (Printed books in politics, race, and women’s leadership)
The mark is widely known and associated with a body of original, impactful work—recognized by journalists, foundations, elected officials, and community leaders nationwide.
A Platform with Room to Grow
While She the People has operated in the nonprofit space for years, the name also anchors a growing platform—one that reflects Aimee Allison’s continuing journey as a writer, speaker, and strategist.
Looking ahead, She the People will continue to evolve and expand through:
A forthcoming book about women of color leadership and the transformation of American democracy
Strategic consulting and trainings for organizations invested in justice and multiracial coalition
Media and storytelling projects that connect art, activism, and truth-telling
This evolution is rooted in the same values that shaped the brand from the beginning—and remains guided by the visionary leadership of its founder.
What You Can Do
Amplify the Voice
Link to www.shethepeople.org, subscribe to the podcast, and follow Aimee Allison’s commentary across platforms.
Report Unauthorized Use
We ask that individuals and organizations respect the integrity of this trademark. Unauthorized use or mimicry of the name is misleading to the public and undermines the work behind it.
Tell Our Story
Journalists, educators, and allies are welcome to reference this timeline and cite our ongoing work:
She the People Belongs to the Movement—But the Name Has a Steward
This work is bigger than one person. But names matter. Especially when they carry the weight of a movement.
She the People is both a legacy and a living platform—created and sustained by Aimee Allison, and continuing to grow as she and this community shape what comes next.
Let’s protect it. Let’s amplify it. Let’s keep it growing.